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AMA.R.ENA

AMA.R.ENA's communication, Locri's indie night, for the 2026 season: a pop, direct language, from the August calendar to the last night.

Detail of the first slide of the August calendar: the AMARENA logo with “La tua serata indie preferita” and the line “Le nostre amarene di agosto...” over a photo of tarot cards in pink light.
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AMA.R.ENA

AMA.R.ENA is “la tua serata indie preferita”, your favourite indie night, organised by Tutti Falliti at Planteria Orto Urbano in Locri. For the 2026 season Studio Cosmos worked on its communication, from the August calendar to the announcement of the last night, as a single visual campaign.

One direction runs through everything: the logo up front, colourful marker-style lettering, an asterisk before the dates and the free entry, photos of past nights treated as material to cut and recompose. The same language moves from one format to the next: what starts as a poster becomes a calendar, a collage or an animation without changing its voice.

The result is a campaign you recognise from afar, one that holds the nights together in the same tone, pop and direct. The photographs and videos inside the graphics are not ours.

Animated poster

The August calendar

  • The first two slides of the August calendar side by side: the AMARENA logo and “Le nostre amarene di agosto...”, then the dates of 5, 10, 20 and 27 August at Planteria, over a single photo of tarot cards in pink light.

Details

  • Detail of the calendar: “*10 agosto”, “Live Speedy” and “Planteria” in black and pink letters outlined in yellow, over the tarot cards.
  • Detail of the photo collage: on the left the crowd below the lit stage, seen from behind; beside it, a second photo with the hands of a seated person holding an old game controller, above a mat on the grass.
  • Announcement of the last night: the AMARENA logo, “Ultimissima di stagione”, “Planteria Orto Urbano”, “venerdì 04 sett ore 23:00” and “ingresso gratuito” over a photo of hands holding game controllers in front of an old TV.

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