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Lido Midd

A reel for Lido Midd, on the Locri seafront, in summer 2025: the lido seen from above, from the afternoon to dusk, with a steady rhythm.

Lido Midd's beach seen from directly above: rows of white sunbeds, the lifeguard's red umbrella and rescue boat, the shoreline and the teal sea.
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Lido Midd

Lido Midd is a beach club with a bar and restaurant on the Locri seafront. In summer 2025 Studio Cosmos made a vertical reel for the lido, released in July: a portrait of the place for its social channels, from the afternoon to dusk, when the string lights come on.

The direction is a point of view: the lido seen almost always from above, with the rows of sunbeds, the walkway across the sand and the terraces turning into geometry; from the ground, only a few details. A steady, almost measured rhythm, and a single cool, teal tone that ties together the sea, the sand and the white furniture.

The outcome is a calm, recognisable account of summer at Midd: the lido's atmosphere, conveyed with no need to explain it.

  • The terrace under the pergola: a white bench with light-blue cushions in the foreground, white tables and chairs among plants behind it and, in the background, the sea with a string of lights.
  • An aerial view of the walkway crossing the sand to the lido's terraces, with stacked sunbeds, white umbrellas and string lights.
  • The lido at dusk, seen from above: a walkway between two rows of white umbrellas leads to the lifeguard's red umbrella on the shore; string lights, palm leaves in the foreground and the teal sea at the top.

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