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Backdoor

The identity of Backdoor, a cocktail bar in Locri: the name on three lines in heavy letters and fine hairlines, red on black, changing colour with the nights.

The Backdoor logo in red on a solid black ground: the venue's name on three lines, in heavy, high-contrast letters with very fine hairlines.
Discipline
Brand Identity
Year
Client
Backdoor

Backdoor is a cocktail bar in Locri with a speakeasy soul and a calendar of nights with DJs. Studio Cosmos designed its logo and the way it lives across the venue's communication, from the posters to the profile picture.

The logo sets the name on three tight lines, in a heavy, high-contrast typeface: broad strokes, very fine hairlines, no symbol beside it. It is a compact block that stays recognisable even when small, born red on a scratched black.

From there it changes colour with the night, from yellow to black on pink, and stays still while the animated posters change the ground around it. When needed, the same letters become a title, as for the Halloween night: an identity that follows the nights without changing its voice.

Lettering

  • A title on a scratched black ground: “La notte”, the venue's name in large, rough red letters, “delle streghe”.

Colours

  • The logo heading the Easter poster: yellow on a dark ground, with “Saturday 04.04” in pink below.
  • The logo heading the 13 December poster: black on a grainy pink ground, above the grooves of a record.
  • The same part of the poster on a grainy grey ground: the logo in black above the grooves of a record.

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