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Backdoor

Animated posters for the DJ nights and the holiday calendar, in red and black: this is how Backdoor, a cocktail bar in Locri, speaks on social media.

The top of the Discoback poster on a black ground: the venue's logo, “Tomorrow” and the title DISCOBACK in large red letters, above red lips holding a cherry stem.
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Social
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Backdoor

Backdoor is a cocktail bar in Locri that comes alive at night, between cocktails and DJ nights. Studio Cosmos looks after its social communication, in the spirit of the venue's identity: the posters for the nights and the holiday calendar.

Each poster rests on one strong image, with the logo at the top and a title in huge letters, readable at a glance. Red and black are the base, an acid green comes in now and then, and the posters move: the background alternates two colours, so the post stands out among the others.

The result is a presence you recognise from one post to the next, with the venue's character, direct and nocturnal, from Saturday nights to the holiday programme.

The nights

  • The poster for Saturday 8 November on an acid-green ground, under crinkled clear plastic: the venue's logo, “Saturday” and the date in black, two drawn speakers facing each other between lightning bolts, the two DJs' names and “Don't look back!”.

The holiday calendar

  • Cover of the Christmas carousel: “Le vacanze di Natale al” and the venue's name in red letters on scratched black, torn red paper with snowflakes and a hand holding a mirror ball like a tree ornament.
  • Second slide: the programme from 22 to 28 December, with the dates in large red and white letters and the guests' names, on a scratched black ground crossed by a band of red paper with snowflakes.

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