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Parrot Store

The online store of Parrot Store, streetwear in Locri: brands, search and filters designed to lead quickly to the right piece, on a phone too.

The store's home-page campaign: the full-height word OTTOBRE, “Streetwear Season” with the lime accent, the categories hoodies, t-shirts and accessories, the Discover the collection button and a model sitting on the steps.
Discipline
Web
Year
Client
Parrot Store

Parrot Store is a streetwear shop in Locri that sells genuine big-name brands online. For the shop Studio Cosmos designed the store: a clear shopping experience, built around the way people look for a piece.

Navigation follows brands, categories and new arrivals; search suggests products as you type and filters narrow the choice by size, price, brand and colour. On a phone the path stays short, from the menu to the product page, where shoppers pick size and colour and can pay in instalments or collect in store. The brand's lime green and black guide the eye.

The result is a store that is quick to explore and easy to use, with the shop's guarantees and customer reviews up front; anyone who signs up with their email receives a welcome coupon.

Product page

  • A product page on desktop: the photo of a Levi's hoodie, the sale price, payment in four instalments, size and colour options and the Aggiungi al carrello (add to cart) button.

Product discovery

  • The search results page on desktop: the store's menu, the lime band with the title and the search “felpa”, the filter bar and the first row of sweatshirts with their discount badges.
  • Search on a phone: for “felpa” the suggestions felpa donna, felpa uomo and felpa uomo champion appear, then the first products with their prices.

Mobile experience

  • The menu on a phone with the Uomo (men) section open: jackets and puffers, fleeces and softshells, tracksuits, jeans, trousers, sweatshirts, T-shirts and tank tops, shorts.
  • The Filtro (filter) panel on a phone: availability, price range and sizes, with the Vedi 33 articoli (see 33 items) button.
  • The product page on a phone, further down: payment in four instalments, size and colour options, the Aggiungi al carrello (add to cart) button and in-store pickup.
  • The store's menu on desktop: the parrot mark, the items Super saldi, Bestseller, Novità and Uomo (men), highlighted in lime green, and below them the categories of the Uomo section, from jackets and puffers to sweatshirts.

Homepage

  • The homepage on desktop: the shop's four guarantees (fast shipping, secure payments, customer support, guaranteed products) and The North Face showcase.
  • The homepage on a phone: the “I clienti dicono di..” (what customers say) reviews section, with the average star rating and a five-star review.

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