Parrot Store
Parrot Store's reels, a streetwear shop in Locri: the owner tells the shop's story in the first person, with a dry, ironic tone.
- Discipline
- Reels
- Year
- Client
- Parrot Store
Parrot Store is a streetwear shop in Locri, with an owner who is happy to be the face of it. For its profile Studio Cosmos looks after the videos, with a monthly editorial plan.
The direction is simple and direct: the owner speaks in the first person, with a dry, ironic tone, and the shop tells its own story among the shelves full of sweatshirts, the rails and the street in front of the window. Inside, the shop as it is; outside, the breathing space of a view from above.
The outcome is a recognisable, credible presence: content that speaks the way the shop speaks, in the voice of the person who runs it, and keeps selling and identity together.
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